[WEBINAR] Behavioral Science Principles for Better Digital Advertising

Within business, change is both constant and inevitable. Over the past twenty years, technology has revolutionized the world of advertising. Consumers are now exposed to more advertising than ever before and the way that they engage with brands has fundamentally changed. For advertisers, technological changes bring advantages and disadvantages. Advertisers can reach more people, more personally, across more spaces.

However, when brand messages are communicated differently across multiple media platforms, counterproductive, inconsistent, and incoherent messaging often results. For some brands, the disadvantages of digitization outweigh the advantages. Consistent advertising promotes consumer learning and increases the strength of and number of brand associations, both fundamental to brand equity.

Join us for a complimentary webinar as we outline three principles from behavioral science that enable brands to provide a consistent and powerful message across different media and markets.

Register now:
Behavioral Science Principles for Better Digital Advertising

Speakers :

  • Jesse Itzkowitz, PhD., Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center

  • Namika Sagara, Ph.D, President, NA, Ipsos Behavioral Science Center

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