Affluent Americans demand more authentic, unique, immersive and experiential travel. The types of travel attitudes they have and experiences they seek vary widely by generation, gender and life stage. Meanwhile, Millennials are reshaping virtually every aspect of travel from planning to accommodations. Ipsos Affluent Intelligence uncovered six key types of affluent travelers and the attitudes, desires and expectations of each.
Please join Ipsos and @GenPopMag writer and #GenPopChat host @KateMacArthur for a live Twitter chat to discuss the changing Affluent traveler with our guest, Ipsos’ Michael Baer (@MichaelBaer1 @AffluentIntel).
To join the discussion, please use our event hashtags: #GenPopChat #Travel
Dorothy Advincula, Senior Vice President, US, Head of Audience Measurement and Insights