Marketing has never been more complicated. Wading through the flood of new technologies to stay ahead of the latest trends is a constant challenge for CMOs.
Increasingly, CMOs are seeking opportunities to gather together to debate the latest marketing trends.
That’s why Ipsos is delighted to be a sponsor of this year’s CMO Day featuring high-level content, disruptive solution providers, and enhanced networking opportunities.
Don’t miss hearing from Ipsos’ Oscar Yuan and Karen Wargo who will be running Workshop 7: Overcoming Incumbency – How Big, Established Brands Can Win in a World of Ankle-biters. In just about every industry, large established players are getting their share slowly eroded by smaller, more nimble brands. Whether you’re Gillette facing Dollar Shave Club, Macy’s having to fight Sephora in beauty, or Hertz dealing with a completely new model introduced by Uber, combatting these new players forces us to rethink what our true advantages are, and how to best leverage them. Oscar and Karin will discuss different strategies employed by companies who successfully navigated this challenge, and provide some key guiding principles that can help brands stay competitive against ankle-biters.
Don’t miss out. For event details, please click here
[EVENT] SHEconomy Summit: Power & Influence
Ipsos is proud to host an exclusive Summit featuring visionaries, entrepreneurs, innovative game-changers and influencers, who boldly challenge and disrupt the rules of the game as we know it. Together with top leaders from Ipsos, Microsoft, Google, Facebook and United Influencers, we will explore, challenge and discuss how power and influence are changing hands in today’s world.
[WEBINAR] Affluent Americans in the Drivers’ Seat
Join Ipsos for a complimentary webinar we explore the evolving Automotive market. This webinar will feature insights uncovered by our Q3 2018 Affluent Intelligence study of the category, with implications for the future and opportunities for media and messaging.
[EVENT] Connecting with Business Influencers: Breakfast
October 02 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.