Ipsos’ Menaka Gopinath and Dave Smith who are delighted to be speaking at this year’s Corporate Researchers Conference.
Menaka’s topic (and in deed, her passion) is focused on finding business building insights within a social context. Menaka and her Johnson & Johnson co-presenter will be speaking on October 17 (@1:15pm-2pm) about How Social Data Helped Define A Disrupted Industry.
The newest generation of consumers is making a significant impact on the beauty and skincare market. Young people are driving success for more niche, boutique-style brands that address their expectations. How does an established brand remain relevant? Join us to learn how J&J applied a dynamic market structure framework to organic social media discussions of the modern beauty consumer to inform their approach and market positioning.
Menaka and her co-presenter discuss this topic further in their recent blog Using Social Intelligence to Navigate a Consumer-Driven World.
At 2:10-2:55pm, Dave Smith will discuss Branded Content: What is it and does it work for brands? As head of the Connect Digital Studio at Ipsos Connect, Dave is well poised to share some ground-breaking insights on the role branded content has on brand KPI’s. His presentation will look across a wide variety of content types, integrations, audiences and audiences to give brand marketers and insights leaders some much needed data on the value of branded content and the best opportunities for success. Attendees will leave with a clear set of guidelines and actionable recommendations to best utilize branded content for their brands.
For conference details, or to register, please visit the CRC website.
Menaka Gopinath, President, North America, Ipsos SMX
Dave Smith, Senior Vice President, US, Ipsos Connect