Join Ipsos for a unique conference featuring experts and innovators who are blazing the trail to the pinnacle of customer experience.
On Wednesday, March 8 (4:15-5:15pm, Breakout Session II), Ipsos’ Jon Atkin will focus on the Executive Mandate: The Essential Role of Executives in the Success and Failure of CX. Although experience is now firmly established as the undisputed battleground for the hearts and minds of customers, organizations still struggle with execution. More often than not, the problem starts at the top. In this session, Jon presents seven best practices and practical advice on what it takes for an organization to become truly customer-centric, creating buy-in and alignment from the top of the house on down.
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For more on this topic, download Seven Ways to Embed Your EFM Program to Drive Sales.
Jon Atkin, Senior Vice President, US, Ipsos Loyalty