Join Ipsos’ Surya Pandruvada (April 17 @3:45pm) at this year’s DTC National pharmaceutical marketing conference to learn more about “The Next Generation of Predictive Analytics.”
In this session, Surya will share how Ipsos has witnessed tremendous increase in DTC spend across the board, particularly among categories/disease states that typically shy away from such promotions, citing actual case studies and industry norms from a rich benchmark database. Attendees will gain perspective on and holistic measurement of the changing DTC promotion landscape along with the type of returns being seen by the target audiences for various DTC promotions.
For more conference details, please visit the DTC website.
Surya Pandruvada, Senior Vice President, US, Ipsos MMA