Front End of Innovation

The Front End of Innovation (FEI) conference has been running for over two decades in the U.S., garnering a reputation for delivering some of the world’s best innovation content and speakers. Ipsos is proud to be on stage with executives from Fortune 1,000 organizations responsible for making innovation happen. Be sure to join Ipsos’ Philip Ryan on October 19 [1:40pm] to hear more about how to leverage foresight for innovation and future jobs to be done. Given the continued flux and uncertainty in the world, companies are under increasing pressure to react quickly. However, innovation efforts traditionally solve today or even yesterday’s problems. Meanwhile foresight efforts are often overly lofty or unactionable by the business. In this session Philip will be joined by Amy Winhoven, Head of Global Insights at HP, to share an approach that addresses these problems. Leveraging an example from within HP on ‘The future of computing’ they will specifically discuss how to:

• Develop human-centric future narratives
• Identify Future Jobs To Be Done and Behavioral Science to bridge the tomorrow to the today
• Innovate products, services and experiences using this approach

For more event and conference details, please visit the FEI website.

Want to stay abreast of our latest data and insights in context for leaders in business, politics and beyond on a weekly basis? Sign-up for our newsletter here.