Join Ipsos’ Alison Chaltas and Mary Berry who will be presenting ‘Understanding the Shopper’s Path to (Fresh-Prepared) Purchase’ on Day 1 of the conference (3:45pm – 4:15pm).
Retailers may find the rate of change dizzying, including new technologies, new channels of information, new competition, and new approaches to fresh-prepared food solutions. Viewing this ever-new reality through the shopper lens can actually help retailers adapt their approach to be more meaningful for their operations and for their shoppers. During this presentation, Alison and Mark will introduce attendees to the new way shoppers are viewing retailer offerings, from in-store, online and all along the way.
For conference details or to register now, please visit the Progressive Grocer website.
Alison Chaltas, Global President, Path to Purchase, Ipsos
Mark Berry, Executive Vice President, US, Ipsos Marketing