Ipsos Human Factors and User Experience is delighted to be presenting and exhibiting at the 2020 International Symposium on Human Factors and Ergonomics in Healthcare. This marquee symposium featuring cutting-edge presentations, posters, and workshops on emerging issues in healthcare human factors and the challenges facing us in the near future.
Join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!
|Authors||Type/Date||Title & Topic|
|Rebecca Williamson, Ph.D.||Poster
Mar. 9 @ 4:30 pm
|How to develop digital instructions: Identifying needs and potential solutions
We will present original research that compares two formats (1. a text-and-image based app and 2. a video) for presenting a medication’s Instructions for Use (IFU) online. We will use the results of this work to provide recommendations for how to optimize digital IFUs to convey complex instructions safely and effectively.
Mar. 10 @ 8:30 am
Beyond Packaging: Confronting the challenges of user preconceptions regarding instructions
|Marissa Vallette, Ph.D.
Mar. 11 @ 8:30am
|Best Practices for Engaging Users with Connected Health Apps and Devices
In this presentation, we will illustrate best practices for designing mobile apps and connected devices within the healthcare industry. Specifically, we will focus on two challenges, successful onboarding and continued engagement, that designers must overcome to make a connected health solution successful.
Corey Cook, Senior Vice President, UX, Ipsos US
[WEBINAR] Sharpening Physician Insights by Integrating Patient Record Auditing
The global healthcare landscape is rapidly changing; in order to successfully compete, companies must stay up to date on the latest treatment paradigms. Traditional market intelligence platforms often generalize how patient factors shape the treatment landscape, leaving companies wondering how they can deliver further value to physicians. Drawing from unique patient experiences, record auditing can identify how specific patient factors influence physicians’ decisions, delivering insights you need to identify treatment gaps and develop targeted solutions.