Social media has been a pervasive part of the media and communications landscape for the better part of a generation. During this time we’ve seen it evolve from being a social, communications tool to a set of robust platforms with much wider-ranging sets of services including entertainment, retail, careers and beyond. And of late, we’ve seen the rise of influencers, concerns over privacy and trust, and an on-going set of new entrants challenging existing platforms.
Join Ipsos for a complimentary webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media. Some areas we’ll be exploring include:
- Gender and generational differences in behavior, attitudes and platform preferences
- Usage across platforms – and who spends more time, vs. who is trying to spend less
- Affluencers, influencers and the influenced
- The issue of trust – by user, platform, and what they do about it
As social media impacts all consumer types and every category, this webinar is sure to be relevant for all.
Michael Baer, Senior Vice President, Brand Marketing, Media Development, US
CEW Women’s Leadership Awards
Don’t miss your opportunity to hear Ipsos’ Kristy Click give the prestigious closing speech, capping two days of virtual content about female empowerment and includes speakers such as leaders from L’Oreal, Estee Lauder Companies, Shiseido as well as Beauty Editors from InStyle and People.