Social media has been a pervasive part of the media and communications landscape for the better part of a generation. During this time we’ve seen it evolve from being a social, communications tool to a set of robust platforms with much wider-ranging sets of services including entertainment, retail, careers and beyond. And of late, we’ve seen the rise of influencers, concerns over privacy and trust, and an on-going set of new entrants challenging existing platforms.
Join Ipsos for a complimentary webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media. Some areas we’ll be exploring include:
- Gender and generational differences in behavior, attitudes and platform preferences
- Usage across platforms – and who spends more time, vs. who is trying to spend less
- Affluencers, influencers and the influenced
- The issue of trust – by user, platform, and what they do about it
As social media impacts all consumer types and every category, this webinar is sure to be relevant for all.
Michael Baer, Senior Vice President, Brand Marketing, Media Development, US
AAPOR Virtual Meeting
Ipsos is delighted to be sponsoring this year’s annual AAPOR Conference. In addition, we are proud to have a number of seasoned experts join the speaker list including Clifford Young, President of Ipsos Public Affairs U.S. who will be moderating a panel discussion around Innovations in Online Probability-Based Panels - A Look at the Last 20 Years and Beyond.