The laws of growth has called into questions many of the “known” assumptions of brand growth. This approach has provided a number of tenets to use to build your brand – such as being distinct and being top of mind. While there is growing acceptance that brands should do this, HOW to do so remains opaque.
Join us for a complimentary webinar exploring the basics of creating distinct brands. Using a combination of behavioral science best practices, case studies, and validated research we will explore:
- why traditional differentiation strategies often fail
- how to create brand elements (and products) that are truly distinct
- how to drive mental availability, both short and long-term.
Across the range of topics, we will discuss direct application to your go-to-market strategy and ways to validate your efforts with market research.
Jesse Itzkowitz, PhD., Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center