Behavioral Science is a hot topic in our industry, and it’s providing new insight into how people really make decisions.
The fact is, real people don’t always behave rationally. While we make thoughtful decisions about some things, we make fast or emotional decisions even more. And, we don’t always do what we say and say what we do. But it’s not always clear how to apply this new knowledge to market research — what should researchers and brands do differently to get to previously hidden insights? And how can brands more effectively market to people based on this new knowledge? As one researcher put it, “I keep hearing I am doing everything wrong, but I don’t know how to do it right.”
We can help!
Join us for a complimentary webinar during which we’ll share some behavioral science fundamentals, and then dive into its application to qualitative research — from design, to analysis, to activation.
Space is limited. Register today for Leveraging the Irrational Using Qual: How to incorporate Behavioral Science into your next qualitative project
Jesse Itzkowitz, Ph.D, Vice President and Behavioral Scientist, Ipsos Behavioral Science Center
Michele Drennen, Moderator, US, Ipsos UU