Leveraging Unaided Social Conversation

With the rise of consumer-centric marketing, the opportunities to leverage unaided conversations already happening across social media go well beyond the basic monitoring of early days. The evolution of social listening to social intelligence – and the need to break down the walls of siloed insights – is here.

Join Ipsos for an Insights Association webinar featuring examples of how artificial intelligence and machine learning, combined with human experience in market research, are making it possible to bridge the complex world of unstructured data with the one of unanswered business questions to deliver truly consumer-centric insights.

For registration details, please visit the Insights Association website.

A link to the recording is now available here.

Speakers :

  • Menaka Gopinath, President, NA, Ipsos SMX-Communities

  • Margie Strickland, Vice President, US, Social Intelligence Analytics

Consumer & Shopper