[EVENT] NASPL Annual Conference

Join Ipsos at this year’s annual NASPL conference focused on helping you navigate the rapidly shifting lottery environment.

Ipsos MMA’s Doug Brooks will be participating in a panel discussion on September 14 (@10:15am), addressing the SHIFT in Research and Analytics. Their topic, themed “Changing the Game” will explore how state lottery marketing executives can think a little differently about marketing themselves. Doug will lead discussions such as what does Omni-channel look like for a lottery, how to move from mass to audience targeting and using social, mobile, digital.

You’ll also find us in the Exhibit Hall at booth 213 so please drop by for a visit!

At Ipsos, we have been operating a specialty practice that serves the research needs of gaming clients for over 25 years, and are considered the most experienced lottery and gaming market research provider in North America. Our expertise, through Ipsos MMA, extends to developing predictive models and assisting several state lotteries in optimizing their media spend based on data driven results.

“Marketing Mix Modeling has been very valuable in helping the Oregon Lottery to understand the relative impact of macro-economics versus our operational and marketing efforts on our sales. We've effectively used the modeling results to help optimize the timing, tactics, and budgets tied to each of our products.”

– Laura Sofro, Oregon Lottery

For conference details, please visit the NASPL website.

Consumer & Shopper