Join Ipsos’ Cecile Carre at NEXT – a conference dedicated to innovative R+D market research and data analytics.
In her presentation on April 30 @2:55pm, Cecile will discuss Utilizing Embedded Smartphone Technologies to Enliven Open-ended Questions.
As smartphone penetration and its importance steadily increases, the technologies embedded in our devices (speech-to-text, video and audio) have the potential to reshape the way researchers have traditionally asked open-ended questions.
Are respondents even interested in using these tools? Will they agree to experiment with them while taking surveys? Does one particularly appeal to consumers or are they more or less equivalent? Does changing the way we ask open-ends have an impact on the study.
Join us to find out!
For more conference details, please visit the NEXT website.
Cecile Carre, Vice President, US, Ipsos Interactive Services