Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations – what are the fundamental needs that people are trying to fulfill when they “hire” and “fire”? Market research has developed tools to identify these needs or “job spaces”, and, in turn, marketplace opportunities.
Join us for a complimentary webinar during which our behavioral scientists, Jesse Itzkowitz and Greg Gwiasda, will show you how Behavioral Science principles transform jobs-based insights into actionable brand growth strategies, highlighting the following questions: What are the differences between System 1 and System 2 Jobs? How can we predict how consumers will assess job performance? And, how can managers utilize insights about consumers’ needs and motivations to create behavioral change?
Register today. Space is limited.
Jesse Itzkowitz, Vice President and Behavioral Scientist, Ipsos Behavioral Science Center, Ph.D
Greg Gwiasda, Behavioral Scientist, Ph.D