The world of television is experiencing unprecedented disruption, change and growth with new platforms, channels and providers of video and content being introduced almost daily. Join Ipsos for a complimentary webinar featuring findings from our recent Affluent study exploring the many dimensions of OTT/streaming attitudes, dispositions and behavior. We also identify the group of consumers who are leading the way – the “OTT Affluencers” who represent the forefront of video and content consumption.
Learn more about:
- The phenomena of binge-watching
- Which features drive OTT/streaming service consideration
- How consumers find and decide what to watch
- Various dimensions of watching behavior across Live TV, On Demand/DVR and OTT/streaming – including content preferences, devices used, whether watching is part of multi-tasking or dedicated viewing etc.
Michael Baer, Senior Vice President, Head of Audience Measurement, US