Do you need a better understanding of consumers’ path to purchase? Join Ipsos’ Alison Chaltas and Mark Berry who will discuss ‘LIFE Path — Cutting Edge Techniques to decipher P2P 3.0’.

During their presentation, Alison and Mark will debate learning priorities within today's crazy mix of available shopper insights and preview the shape of things to come in our increasingly databased omnichannel retail world. Examples will include P2P insights across a wide range of categories — from beverages to tech to fashion to OTC to auto to finance — to showcase how cutting edge brands are throwing away their traditional techniques and weaving neuroscience, social media and passive metering with new takes on quantitative investigate to take a behavioral science approach to all things shopper. All levels will benefit from this refreshing take on ways to better learn about tomorrow's shoppers — instore, online and along the way.

For more conference details, or to register, please visit the P2PX website.

Click here to read more about what to expect of Alison’s presentation

Speakers :

  • Alison Chaltas, Global President, Path to Purchase, Ipsos

  • Mark Berry, Executive Vice President, US, Ipsos Marketing

Consumer & Shopper