Join us at ShopTalk to hear Ipsos’ Mark Berry share insights into How Behavioral Science Informs Customer Touch Point Strategies. Rapidly advancing retail technologies have created many more customer touchpoints across an increasingly complicated customer journey. Fortunately, in parallel with the retail technology revolution, behavioral science has evolved to better understand how different touchpoints influence customer decision-making and conversion. The new behavioral science helps retailers communicate more effectively across channels and increase conversion at key points on the customer journey. It aids manufacturers in understanding why their brand equity may not translate into sales. In this presentation, Mark will explore touchpoint evaluation and how behavioral science is improving marketing strategies. His presentation will include some recent thinking from the Ipsos Behavioral Science Think Tanks at Yale and Duke.
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Mark Berry, Executive Vice President, US, Market Strategy & Understanding - Research