[WEBINAR] Sustainability Now: How Americans Expect Brands to Step Up

Ipsos research shows more than 2 in 3 people globally are concerned about the impacts of climate change. While the U.S. takes action through significant climate investments and updated green marketing guidelines, numerous companies in 2022 alone have also made promises to become carbon-neutral within a decade. Now more than ever, it’s critical for brands to understand how consumers are likely to interpret these promises and claims to convey their commitment effectively and authentically.

Join us for our complimentary webinar featuring exclusive, consumer-centered data from our syndicated U.S. online community that will guide brands to make better decisions about sustainability-focused marketing, communications, and innovation efforts leading into 2023, including:

  • A look at the top sustainability-related topics, themes, and drivers emerging in online community conversations, and how these are impacting overall lifestyle habits and everyday purchasing decisions at shelf.
  • How and where consumers go about determining whether a brand meets their definition of “green” or “environmentally friendly,” and whether the hurdles are the same for the products they are purchasing.
  • What role consumers are expecting brands and retailers to play as climate change continues to dominate headlines, including strategic recommendations for marketing, communications, and innovation opportunities as we move into the new year.

To access the recording, please click here.

Speakers :

  • Danielle Edwards, EVP, Ipsos Online Communities, NA

  • Henry Solorzano, VP, Ipsos Online Communities

  • Brittany Calvert, VP, Ipsos Innovation

Media & Brand Communication