Ipsos is proud to be a sponsor of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands. This commitment was further strengthened through our recently announced partnership with the Association of National Advertisers and The Female Quotient as the first research member of SeeHer.
And here’s why! When you add women to any equation, the sum grows exponentially. This is true in the advertising world, where women make up 47% of its workforce and are key to driving positive change industry-wide. What’s top of mind for these change agents today?
Join Ipsos experts who will be speaking at the Equality Lounge® @ Advertising Week covering critical topics such as:
- How to Develop Pathways to Leadership for Women in Marketing, Rachel Rodgers, SVP Creative Excellence [October 17 | 10amET]
- Equality in Car Buying: How to Talk the Talk and Walk the Walk with Women (access link to recording here), Laura Dranschak, VP Creative Excellence, and Maura Howley, SVP Customer Experience [October 17 | 11amET]
- Getting in on the Ground Floor: Building the Metaverse with Diversity and Inclusion, Natalie Lacey, EVP Media Development [October 17 | 12pmET]
- Infusing Purpose into Every Aspect of Your Business (access link to recording here), Pedr Howard, SVP Creative Excellence [October 18 | 12pmET]
To join us, simply register online here.
At Ipsos, we are dedicated to researching issues of diversity and inclusion, including gender and intersectionality. We regularly publish thought leadership on this topic - click here to access our research archives or reach out and ask us about our work!
We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.
[RECORDING] TFQ Equality Lounge @ ANA Masters of Marketing
We’re excited to be part of the 2022 #ANAMasters of Marketing Conference – a showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.