[Webinar] The Future is Design: Sparking Joy in Online Community Research

Organizational guru Marie Kondo has popularized the idea of “sparking joy” by putting it at the heart of her approach to tidying up. By cultivating empathy for the things around us, she reasons, we can determine what truly brings us value.

At Ipsos, our approach to community research design is not much different. Building on strategic frameworks grounded in behavioral science, we dig deeper for the human emotions, connections, and motivations that ultimately fuel great insights. In the process, we keep our communities vibrant and engaged through proven techniques founded on the principles of empathy, intrinsic motivation, and social sharing.

Join us for a complimentary webinar in which we will share creative tips, inspiration, and case studies that bring to life how we spark joy via community research design, ultimately yielding richer, more rewarding consumer experiences and understanding.

Space is Limited. Register Today.

Speakers :

  • Menaka Gopinath, President, NA, Ipsos Social Media Exchange

  • Rachel Belinky, Community Strategist, NA, Ipsos Social Media Exchange

Consumer & Shopper