Perhaps now, more than ever, we should ask ourselves: How do opinions shape the future and foresight? Foresight, a growing discipline in market research, is about imagining potential futures. But those futures will be impacted by the opinions we hold in the present. Join Ipsos’ Matt Carmichael for a timely session focusing on the critical role that market research plays in how researchers should think about the future and how those scenarios can guide the questions we ask today.

Attendees will walk away with new ways to think about the future and how it relates to their research challenges including:

  1. Why opinion matters in foresight.
  2. How to use the future to ask better questions today.
  3. How to use market research to find ongoing waypoints on our journey to the future.

We will be featuring more Ipsos experts at the event so stay tuned for updates. To access the full Quirk’s agenda, or to register now, please click here.

While at the conference, be sure to also drop by our booth and meet the team!

Speakers :

  • Matt Carmichael, What the Future editor and head of the Ipsos Trends and Foresight Lab