Join us for a complimentary webinar as we partner with Gensler, one of the world’s premier architecture, design and planning firms, to present our perspectives on the way forward with retail in the U.S. marketplace. This webinar will share three key elements, each of them critical to understanding how today’s chaotic and challenging retail landscape is going to transform into a new lifestyle-centric consumption model in the years ahead.
As part of this webinar, Gensler will share their recently released results of its first-ever Gensler Experience Index(SM), validating that design has a quantifiable impact on experience. The research identifies the key drivers of a great experience and provides a holistic framework for understanding experience across retail, public spaces, and workplaces.
In addition, Ipsos will share two key pieces of fresh thinking: 1) findings from a recent consumer experience study conducted by Ipsos, and 2) key trends that are shaping the future of this space.
We’ll discuss consumer needs, expectations and intentions, with a focus on the role design plays in meeting those needs through the lens of both the consumer and those who design retail and lifestyle spaces. How are brick-and-mortar stores responding to their online counterparts? How should retailers be taking advantage of the latest trends and technologies to deliver a shopping experience that goes beyond the norm?
This webinar is applicable to marketers across all sectors who are interested in exploring key drivers and trends in, shopping, engaging consumers across the omnichannel landscape, and what will win in tomorrow’s retail reality.
Don Abraham, Partner, Ipsos Strategy 3
Danielle Edwards, Vice President, NA, Ipsos SMX