Hear Ipsos’ Jesse Itzkowitz discuss how to make (and break) consumer habits.
While many marketing strategies are centered around the careful consideration and comparison of products, consumers often choose automatically – without thoughtful evaluation. These routinized patterns of consumption (and purchase) are largely driven by nonconscious triggers (or cues) that drive us to behave in ways that have benefited us in the past.
Using the Ipsos Habits Framework and best-in-class examples, Jesse will show how to create strong triggers that initiate automatic behavior and how to create powerful rewards to encourage repeated and routinized consumption after initial product use.
Visit the MSI website to register for this webinar now. You do not need to be an MSI member to attend this webinar.
Jesse Itzkowitz, PhD., Senior Vice President and Behavioral Scientist, NA, Behavioral Science Center