The travel category is undergoing significant evolution and change, driven by cultural movements, generational changes, emerging technology and other factors. When categories evolve, a small group of early adopters lead the way for other consumers. At Ipsos, we call these leaders “Affluencers.” They have spending power, category knowledge, a desire to try new products and services, and a drive to share their discoveries with their network.
Join us for our complimentary webinar as we explore the ever-evolving Travel segment and uncovering insights based on the Ipsos Affluent Survey USA and our recent travel-focused re-contact study.
It will come as no surprise that affluent Americans represent the majority of travel expenditures, and Affluencer dollars are fueling the current trends. We’ll be taking a close look at many of these developments, including transformational travel, home rentals, and Millennial “tripsters.” We’ll also discuss implications for the future of the Travel category and opportunities for both media and brands.
Don't miss out. Register today!
Michael Baer, Senior Vice President, Head of Audience Measurement, US
Kirsten Miller, Director of Insights, Ipsos Affluent Intelligence, US, Audience Measurement