Topics covered will include:
- Brand Perceptions: Exploring how Affluents view automotive brands on quality, innovation, and purchase consideration
- Near-Future Buyers: Gaining a better understanding of Affluents who expect to purchase or lease in next 6 months, including which features are most important to them
- Sources of Information: Where do Affluents go for inspiration about cars and what do they rely on for knowledge and advice
- Self-Driving Future: While flying cars may not be here anytime soon, the likelihood is that fully-autonomous cars will be on the road in the next five to ten years. We’ll discuss Affluents’ expectations of driverless cars and who they believe will do the best job of bringing them to market.
Current subscribers may RSVP by clicking here.
If you are not a subscriber to the Ipsos Affluent Report, it’s not too late to subscribe and join us for this special event. Simply click here for subscription details, or consider joining us on August 22 for a webinar that cover some of these same topics.
[EVENT] ANA Digital & Social Media Conference
Join Ipsos’ Dave Smith at the ANA Digital & Social Media Conference on Friday, July 27. His topic, How to Leverage Branded Content to Drive Brand KPI’s, will highlight the role time in view impacts Brand KPI’s. Along with a set of best practices around brand integration, device & format differences to develop stronger campaigns. As brands invest more in branded content programs to reach & impact their audiences they are placing more attention on its effectiveness. If you cannot attend this session, contact us to schedule a private presentation.