During this two-part webinar session, we will share insights from our Loyalty research team. Join us for both, or just the one that is most relevant to your business challenges.
Emotional Attachment and Profitable Customer Relationships
@9amPT/12pmET (Duration: 30 Minutes)
Is it possible to measure ‘pure’ emotions using rational questions? By their nature, emotions are not things that one can rationalize. Perhaps a more pertinent question is: Can we construct an emotional framework (via quantitative questions) that adds valuable insight to our clients? And the answer is YES!
During this segment, we will share results from our research on research study, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.
Driving Results with Target-Setting Analytics
@9:30amPT/12:30pmET (Duration: 30 Minutes)
In our second session, we’ll talk a bit more about “who” to target, and “why” strategic target-setting can help you achieve best-in-class industry performance. If you are tasked with developing corporate targets or rely on them for strategic planning, this session is a must because developing robust, defensible VOC targets will pay-off in the end.