As top brands look to stay ahead of the next trend, they are revisiting their goals for consumer intelligence, pondering the impact of omnichannel, and seeking to put the machines to work. To not only harness all signals and expressions – but also to explore and find insights into what happened and what will happen.
Join us for an engaging online panel discussion with four brand leaders where we’ll discuss:
- Tips & Best Practices for starting a Social intelligence program
- Their main use cases (explore their market, spot their consumers' unmet needs, foresee brand impact...)
- How they have democratized data and driven adoption across their enterprise
We’ll dig into the top challenges facing consumer insights and marketing teams, how AI can help, and what the future holds.
We are thrilled to welcome our four panelists from top brands across various industries for a lively discussion. Moderated by Synthesio’s Allen Bonde - a former Forrester research director and McKinsey consultant.
Rosa Halford, Global Insights Manager, Asahi
Luke Elliott, Director Global Intelligence & Capability, Brown Forman
John Atkins, Head of Digital Analytics, Shell
Jaakko Ylisipola, Digital Communications Manager, Fortum