Join Ipsos’ Patricia Clark at the third annual Women in Luxury 2019 conference, an event hosted by Luxury Daily that is designed to reflect the expertise and smarts of women leaders in the luxury business. Her presentation, Marketing to the Affluent Woman Consumer, will explore why straight-up marketing will not attract the affluent woman consumer to spend more with a luxury brand or experience, or even give it a shot. As Instagram, Facebook and influencer marketing supplant the clout of print advertising and content, luxury brands are forced to deal with a new reality: the old media-buy model is dying. So what type of advertising, marketing, communications and content appeals to the hyper-connected and superbly informed affluent woman consumer?
Speakers at the daylong event include decision-makers at Ritz-Carlton, Apple, Coty, Forrester, Facebook/Instagram, UBS, Quintessentially, Robb Report’s Muse, 11 Honoré, Unity Marketing, Ipsos, Crown & Caliber, YouGov, Kathryn Sargent, Roar Africa, Nouvel Heritage, MM Luxe Consulting, The Private Suite, Luxury Brand Partners, ReVive Skincare, One Ocean Beauty, MiaDonna and Coresight Research.
Topics include an indepth examination of the emerging women HENRY demographic, marketing to the affluent woman consumer, digital outreach beyond the physical experience, what it takes to run a flagship store, what drives female founders to hang their own shingle, value-based dialogue, remaking brand experience and loyalty in the retail context, evolution of luxury and self, data behind successful marketing strategies, evolution of women’s media, leading in social media, eyeing the plus-size market opportunity, building a modern beauty brand and how ethics are increasingly playing a key role in the purchasing process.
For conference details, please click here.
Patricia Clark, Senior Vice President, US, Audience Measurement