New industries don’t pop up very often. With a quickly changing regulatory landscape and multi-billion dollar acquisitions taking place, the cannabis industry is poised to take advantage of pent-up demand and scale rapidly. New products featuring cannabis derivatives like CBD are already springing up across a wide range of categories from food and beverage, beauty, and pet care to cannabis companies themselves. As Blackberry and Nokia learned, being first or being well-established doesn’t always equate to long-term success.
Join Ipsos for a complimentary webinar featuring lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries. In addition, we’ll present new exclusive data from our What the Future report about demand, needed consumer education and how to overcome barriers and stigmas associated with these cannabinoid products.
Michael Rodenburgh, Executive Vice President, Canada
Jessica Schneider, President, US, Innovation