WTF Live Agenda & Speakers

Keynote Speaker:

Noah Rubin

Rubin is vice president of creative ventures at Merry Jane a news, culture and video content platform on cannabis culture, founded by recording artist and cannabis entrepreneur Snoop Dogg. Rubin has served as the platform’s editor in chief and has developed such content as the launch of Snoop Dogg's hit cookbook “From Crook to Cook” that builds on “Martha & Snoop’s Potluck Dinner Party” on VH1. He is a regular on-air contributor at streaming news outlet Cheddar.

His earlier work includes editor in chief of Nas's media platform/production house Mass Appeal, editorial work for outlets like Complex, VIBE, and XXL. He also has done television development and production for MTV, VH1, and Adult Swim and was vice president of music at Decon records (now Mass Appeal Records).


Don Abraham

Don Abraham is a partner with Ipsos Strategy3, a global strategic foresight and innovation practice that helps businesses and brands become tomorrow’s category leaders. His work touches on most industries and has included Future Playbooks for global boards, emerging issues work for B2B and B2C companies, and global strategic planning projects for many of the world’s leading companies and brands.

Our Panel:

Andrea Drummer

Drummer is one of America’s leading chefs who cook with cannabis. Trained at Le Cordon Bleu, Chef Drummer will soon open one of the first legal cannabis cafes in Los Angeles with Lowell Farms that will feature THC and CBD infusions in a farm-focused menu. She has used cannabis in her culinary repertoire through her Elevation VIP Cooperative, a medicinal marijuana dispensary and catering firm focused on locally sourced ingredients.

Kyle Jaeger

Jaeger is the Los Angeles-based associate editor of Marijuana Moment, an online news site covering local, federal, and international cannabis policy. He's formerly written for High Times, attn, VICE, and The Hollywood Reporter.

Mike Rodenburgh

Rodenburgh is Ipsos’ leading cannabis strategist and leads the Canadian cannabis practice and a number of large strategic accounts. He has been in the research industry for almost 25 years and has won awards for his work from both ESOMAR and Canada’s Marketing Research and Intelligence Association (MRIA).

Larry Wu

Wu is co-founder and general manager of Spirit Tech Logistics. A trained food scientist and MBA, he has more than 30 years of experience in the food and beverage industry working in product ideation, development and commercialization. Wu has held multiple leadership positions within research and development at Starbucks, Brown-Forman, Campbell Soup, Kraft Foods, Bossa Nova Beverages, Iconoculture and Sky Valley Foods.

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