Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
How DIY surveys are delivering faster, more cost-effective consumer insights.
What The Future
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.
New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Take a look at these inspirational use cases of qualitative research methodologies. Our latest edition explores the future of work, financial services and healthcare.
Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
A new Synthesio report analyzes climate change conversations around the globe
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
Because opening the door to consumers with a range of disabilities can be a fertile source of brand innovation that benefits everyone.
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
Discover how Ipsos Communities enables brands to engage in an ongoing dialogue with consumers that puts people at the heart of innovation.