Ipsos Marketing specializes in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behavior, develop brands, services and products and optimize the allocation of their marketing expenditures.
Market Understanding represents the foundation of nearly all marketing activities. Ipsos understands people, brands and markets to drive business growth.
People's behavior is undergoing a revolution fostered by technology and globalization, which makes it challenging to manage brands. Ipsos helps you build stronger brands in today's increasingly complex world.
Innovation and Forecasting
Ipsos helps clients accelerate innovation for today's changing world. Our expertise relies on our innovative approaches, including overnight and device agnostic surveys, neuroscience and the integration of solutions.
As the world's leading product testing advisor, Ipsos tests over 7,000 products annually and has successfully launched 20,000+ products to date spanning all stages of the product development lifecycle.
Packaging is fundamental to brand identity. Ipsos has 40 years' experience uncovering the links between consumer attitudes, preferences and behavior. Forecast-ready KPIs mean client decisions can now be based on what a new design will contribute to the bottom line. And from early development through to later stage validation, we provide insights through contextualization, explicit and implicit response.
Path to Purchase and Shopper Research
Ipsos has developed a strong global expertise in Path-to-Purchase and Shopper Research. We help you connect with savvy, well-informed shoppers in the new retail reality.
Retail Performance is one of the world’s leading retail analytics consultancies, specializing in footfall monitoring and shopper behavior in a world of pure technology providers. Working with global brands across 50+ countries, our expertise in consumer intelligence helps identify shopper trends and retail insights to improve the whole customer experience.
Online Communities and Social Intelligence
As two of the fastest growing methodologies in market research, online communities and social intelligence provide real-time channels to discover and track what drives today’s connected consumer. At Ipsos, we deliver pioneering expertise in these fields through the lens of rigorous research applications and innovative technologies, resulting in elevated insights and greater business impact for our clients.
Consulting and Advisory Services
As marketing and strategy are increasingly challenged to become more consumer-centric, the Strategy3 team combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.
Experiences matter. We help you deliver on your brand promise by aligning the user experience with user expectations, to create intuitive and memorable products that drive satisfaction and loyalty.