What is it for?
Insight Cloud sits at the center of your research planning and insight activation processes to help make the most of your research, allowing you to:
- Make quicker decisions and get initiatives into market faster.
- View knowledge within the lens of business questions.
- Build a learning culture and connect experts to think better together.
- Understand what has been learned in other parts of the company and avoid repeat projects.
- Save time and resources with quick access to the most important intelligence.
How does it work?
First, we design, setup and train users on how to use your customized Insight Cloud. Then, Ipsos experts are your curators to distill your qualitative, quantitative, social and secondary research into story-driven, multimedia insights. Cross-project insights are connected and contextualized, then crowdsourced with key stakeholders. Mounting intelligence is synthesized and then activated through workshops and experiences.
Insight Cloud can be a standalone platform or used to leverage existing knowledge management systems.
Why is our solution unique?
There is more information than ever before and a growing need to move beyond simply information – to inspiration. Insight Cloud both inspires and brings insights to life through Ipsos' unique curation service. Curation leverages technology, and most importantly, the right people, to make sense of this information and build a collaborative insight ecosystem, allowing the client and their partner agencies to activate insights together and fuel creativity, innovation and winning ideas within the organization.
Half of Americans Believe Climate Change is Caused by Human Activity
The latest Ipsos poll on climate change shows that while a majority of Americans believe climate change is caused by human activity (51%), a significant minority (31%) believe it is caused by natural patterns and a few (6%) do not think climate change is really happening.
Marketing Mix Model
Marketing Management Analytics, a division of Ipsos, is pleased to be partnering with Google in a program to help marketing mix model providers better incorporate Google media data into their services. The Marketing Mix Model Partners program is designed to ensure advertisers can accurately measure the ROI of their digital investments and confidently understand the digital drivers of ROI to improve returns year-over-year.
Data Analytics / Data Science
Using techniques developed from the intersection of traditional statistical analysis and computer science, Ipsos is able to leverage existing and new types of data, integrate multiple sources of data, and leverage new analytic techniques to create new insights. Advanced data analytics and data science facilitate better understanding of citizens, consumers, and your clients and stakeholders, allowing you to compete more effectively in tomorrow's business world.