Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

What autonomous vehicles would mean for: Beauty

What if your car replaced the bathroom vanity as the place you complete your morning routine?
13 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Quick-serve restaurants

Restaurants that have traditionally relied heavily on drive-thru convenience will have to find another way to attract customers. Will they be able to do it?
13 April 2018

Consumer & Shopper

What autonomous vehicles would mean for: Auto financing

If mobility moves more from ownership to a sharing model, will banks and others start to finance the subscription costs?
4 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Commercial Insurance

Who will absorb the risk in self-driving cars: The fleet operators, the OEMs, or maybe the software developers?
4 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Auto insurance

What would personal auto insurance look like if people share a car rather than own it outright?
4 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Car manufacturers

Will people continue to own their own cars, move to a more subscription-based fleet ownership, or some combination of both?
2 April 2018
Consumer & Shopper

Purchase decisions in a busy, busy world: A behavioral science perspective

Although brand salience is important, it is not the only factor that determines the final choice.
14 March 2018
Consumer & Shopper

Does Byron Sharp’s Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
1 February 2018
Consumer & Shopper

Are You Leveraging Your Path to Purchase as a Path to Growth?

Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.
8 January 2018
Consumer & Shopper

Getting Brand Assets Right

Managing your distinctive assets is a very important element in building strong brands.
8 January 2018