Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
18 September 2018
Consumer & Shopper

Intelligent Product Test Design

By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.
14 September 2018

Consumer & Shopper

Are we taking fewer, or different vacations?

Learn more about what Americans are doing with their unused bank of vacation days.
11 September 2018
Consumer & Shopper

Four Ways Agile Research Will Evolve to Drive Innovation

1. Quality 2. Social intelligence 3. Artificial intelligence. Read on for the fourth way in which agile research will evolve.
5 September 2018
Consumer & Shopper

Why are Millennials skipping the baking mix aisle?

Baking mixes offer a convenient option for anyone seeking fresh-from-the-oven treats but lacking the time to bake from scratch.
22 August 2018
Consumer & Shopper

Why Window Shopping Now Takes Place on Mobile Phones

It's a thing, whether summer, winter, back-to-school, or holiday shopping.
10 August 2018
Consumer & Shopper

When Difference Doesn’t Mean Different

Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardization across markets. However, their validity remains at risk from an age-old research problem: cultural bias.
1 August 2018
Consumer & Shopper

New Technologies Key Helping As We Get Older

Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.
24 July 2018
Consumer & Shopper

Children First. Lessons from Pediatric Research

Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.
28 June 2018
Health
Consumer & Shopper

#NewMR The Future of Video

View this on demand webinar to hear how video data is used on different types of studies to gather insights that researchers never imagined possible.
20 June 2018