Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
While tailoring via algorithms and AI can improve effectiveness, great creative still wins out.
What The Future
Here’s what brands need to know about changing drinking habits, and how to plan for what’s next.
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors as they face unprecedented challenges.
Read more about the primary considerations that manufacturers – of both biosimilars and originator products – must factor into strategic plans going forward.
With a total understanding of the science, the consumers and the sectors, Ipsos can help your business ask the right questions about GLP-1s — and find the right answers.
Learn how Ipsos and Haleon focused on having a futures mindset to identify global drivers of change while centering the human aspect of a changing world.
The countdown to the holidays is officially here!
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
Revisit our on-demand webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending, plus highlights and excerpts from interviews with industry experts.