Innovation & Knowledge

Consumer & Shopper

Shifting context, shifting priorities

Time for a strategic reset?
31 December 2020
Consumer & Shopper

How COVID-19 changes the holidays: More online and local shopping, gifts for fewer people

A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.
2 December 2020

Features

Discover What The Future

As market researchers, we attempt to understand the similarities and differences in people’s attitudes and behaviors. This issue of What the Future is about one main division: party identification, that is, whether we are red or blue.

What The Future