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  • Consumer & Shopper

    What autonomous vehicles would mean for: Beauty

    What autonomous vehicles would mean for: Beauty

    What if your car replaced the bathroom vanity as the place you complete your morning routine?

    13 April 2018
  • Consumer & Shopper

    What autonomous vehicles would mean for: Quick-serve restaurants

    What autonomous vehicles would mean for: Quick-serve restaurants

    Restaurants that have traditionally relied heavily on drive-thru convenience will have to find another way to attract customers. Will they be able to do it?

    13 April 2018
  • Consumer & Shopper
    What autonomous vehicles would mean for: Auto financing

    What autonomous vehicles would mean for: Auto financing

    If mobility moves more from ownership to a sharing model, will banks and others start to finance the subscription costs?

    4 April 2018
  • Consumer & Shopper
    What autonomous vehicles would mean for: Commercial Insurance

    What autonomous vehicles would mean for: Commercial Insurance

    Who will absorb the risk in self-driving cars: The fleet operators, the OEMs, or maybe the software developers?

    4 April 2018
  • Consumer & Shopper
    What autonomous vehicles would mean for: Auto insurance

    What autonomous vehicles would mean for: Auto insurance

    What would personal auto insurance look like if people share a car rather than own it outright?

    4 April 2018
  • Consumer & Shopper
    What autonomous vehicles would mean for: Car manufacturers

    What autonomous vehicles would mean for: Car manufacturers

    Will people continue to own their own cars, move to a more subscription-based fleet ownership, or some combination of both?

    2 April 2018
  • Consumer & Shopper
    Purchase decisions in a busy, busy world

    Purchase decisions in a busy, busy world: A behavioral science perspective

    Although brand salience is important, it is not the only factor that determines the final choice.

    14 March 2018
  • Consumer & Shopper
    Does Byron Sharp’s Philosophy Work for Innovation?

    Does Byron Sharp’s Philosophy Work for Innovation?

    Can marketers use Byron Sharp’s principles to help them launch successful innovations?

    1 February 2018
  • Consumer & Shopper
    Are You Leveraging Your Path to Purchase as a Path to Growth?

    Are You Leveraging Your Path to Purchase as a Path to Growth?

    Discover the path to growth with LIFE Path, a holistic modular approach to P2P understanding that involves social media intelligence, passive metering, and qual/quant research.

    8 January 2018
  • Consumer & Shopper
    Getting Brand Assets Right

    Getting Brand Assets Right

    Managing your distinctive assets is a very important element in building strong brands.

    8 January 2018

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