Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

Five ways pharma brands can achieve greater effectiveness

Discover five of our analytical techniques to help pharma marketers get the greatest impact out of their digital and personal elements.
22 January 2019
Consumer & Shopper

Five ways brands and BeSci can help you nail your New Year’s goals.

Beyoncé and Jay-Z want their fans to try going vegan in this new year. Blogger and mom Stephanie Ortiz plans to be more patient with her kids.
16 January 2019

Consumer & Shopper

Multivore diet families are going mainstream

It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?
14 January 2019
Consumer & Shopper

How packaging can balance being green and making green

The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.
6 December 2018
Consumer & Shopper

Rethinking sweet

Rising concerns about obesity and diet-related illnesses have prompted regulatory pressure on food manufacturers to cut sugar from their products.
6 December 2018
Consumer & Shopper

Cooking? It’s about more than convenience

The home-cooked dinner remains the quintessential symbol for family bonding. As most dinners require some preparation, new options like app-based grocery delivery and meal kits are vying to simplify the task for time-strapped and budget-conscious home cooks.
6 December 2018
Consumer & Shopper

How will our food preparations change?

Does our food come to us, do we go out, or do we cook at home?

5 December 2018
Consumer & Shopper

Evidence Gap Analysis

View our on demand webinar for tips and tools for bridging the gap from real-world evidence to market access strategy
5 December 2018
Consumer & Shopper

Black Friday: Shifting its Center of Gravity

Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.
9 November 2018
Consumer & Shopper

Connected Health Trends 2018

Connected Health: moving in the right direction.
1 November 2018