We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors as they face unprecedented challenges.
What The Future
How do I understand the deep motivations of my customers beyond demographics, but quickly, efficiently and in a way that can be easily translated into action?
How can I make high-impact innovation and creative decisions and align all my stakeholders quickly to achieve better success?
How do synthetic respondents fall short of capturing the human experience? In this paper, we share the results of a research study conducted to test the capabilities of AI twins.
The digital world is now an integral part of the shopper journey. But here's the catch: it's not just about what they buy, but why they buy.
Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
Revisit our foresight webinar exploring how Americans spend their time off the clock, where leisure will go in the years to come, and opportunities for brands.
Consumers love these mini-credit lines to power their purchases. Merchants in kind, embrace the increased sales, average order values and reduced purchase abandonment rates.
As generative AI continues to shape the patient experience, understanding how to best incorporate AI into the patient experience is crucial for healthcare organizations aiming to deliver an effective and preferred patient experience.
Published in the Journal of Interventional Cardiac Electrophysiology, this study conducted by Ipsos leveraged cutting-edge AI-enabled video analytics technology that not only assessed spoken content but also analyzed individuals’ expressions and body movement together with patient sentiments.
Revisit our recorded webinar exploring the fascinating world of tween beauty consumers, through the minds and voices of tweens and their parents, to better understand this growing trend.