Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

Younger Americans interpret “natural” food labels differently

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
23 May 2018
Consumer & Shopper

The Evolution of Shopper Behavior

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
9 May 2018

Consumer & Shopper

What autonomous vehicles would mean for: Beauty

What if your car replaced the bathroom vanity as the place you complete your morning routine?
13 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Quick-serve restaurants

Restaurants that have traditionally relied heavily on drive-thru convenience will have to find another way to attract customers. Will they be able to do it?
13 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Auto financing

If mobility moves more from ownership to a sharing model, will banks and others start to finance the subscription costs?
4 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Commercial Insurance

Who will absorb the risk in self-driving cars: The fleet operators, the OEMs, or maybe the software developers?
4 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Auto insurance

What would personal auto insurance look like if people share a car rather than own it outright?
4 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Car manufacturers

Will people continue to own their own cars, move to a more subscription-based fleet ownership, or some combination of both?
2 April 2018
Consumer & Shopper

Purchase decisions in a busy, busy world: A behavioral science perspective

Although brand salience is important, it is not the only factor that determines the final choice.
14 March 2018
Consumer & Shopper

Does Byron Sharp’s Philosophy Work for Innovation?

Can marketers use Byron Sharp’s principles to help them launch successful innovations?
1 February 2018