Innovation & Knowledge : Consumer & Shopper | Ipsos

Consumer & Shopper

Why Window Shopping Now Takes Place on Mobile Phones

It's a thing, whether summer, winter, back-to-school, or holiday shopping.
10 August 2018
Consumer & Shopper

New Technologies Key Helping As We Get Older

Everything you need to know about the demographics of healthcare can be found in West Bloomfield, Michigan.
24 July 2018

Consumer & Shopper

Children First. Lessons from Pediatric Research

Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.
28 June 2018
Health
Consumer & Shopper

#NewMR The Future of Video

View this on demand webinar to hear how video data is used on different types of studies to gather insights that researchers never imagined possible.
20 June 2018
Consumer & Shopper

Five packaging design trends that make you want to buy

Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
13 June 2018
Consumer & Shopper

Younger Americans interpret “natural” food labels differently

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
23 May 2018
Consumer & Shopper

The Evolution of Shopper Behavior

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
9 May 2018
Consumer & Shopper

What autonomous vehicles would mean for: Beauty

What if your car replaced the bathroom vanity as the place you complete your morning routine?
13 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Quick-serve restaurants

Restaurants that have traditionally relied heavily on drive-thru convenience will have to find another way to attract customers. Will they be able to do it?
13 April 2018
Consumer & Shopper

What autonomous vehicles would mean for: Auto financing

If mobility moves more from ownership to a sharing model, will banks and others start to finance the subscription costs?
4 April 2018