New apps and digital services are easy to try – a developer can create and see if they work in an A/B setting. Success, however, is elusive for digital services. You must stand out among 2+ million available Apps and keep users coming back in order to create a sustainable business model. What makes some Apps sticky while others are never seen?
A dedicated team of digital experts at Ipsos have analyzed in-market cases such as Uber, Open Table, Square, Spotify and more to uncover the 5 Golden Rules for Sticky Apps. Sticky apps give flexibility in the business models they can support. View this recorded webinar for detailed case studies illustrating how to assess stickiness earlier in the development process, before incurring the cost, risk and redress of live testing.
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