Watch this recorded webinar as we discuss our version of the future of research, previewing the shape of things to come in our increasingly databased omnichannel retail world. Example shared include P2P insights across a wide range of categories - from beverages to tech to fashion to OTC to auto to finance - showcasing how cutting edge brands are throwing away their traditional techniques and weaving behavioral science with faster, higher tech solutions to better understand, and more importantly, predict all things shopper.
Key learnings include:
- Clear understanding of how the P2P insights game is changing faster than we can spell shopper
- Pragmatic hands on advice for rethinking your world of shopper insights
- Very actionable recommendations on how to gain the right insights, better, faster and for greater actability at retail
For more about P2P research, please read our paper.
Or, read this interview with Alison Chaltas in Shopper Marketing Magazine.
[EVENT] ARF’s ConsumerXScience Conference & David Ogilvy Awards
Ipsos is proud to be once again sponsoring the 2018 David Ogilvy Awards – an evening dedicated to celebrating the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies and advertisers.