In an increasingly fragmented media environment, pack has a crucial role to play. But as development timelines get shorter and research budgets get tighter, traditional package testing is not always an option – and, quite frankly, it doesn’t necessarily represent how consumers are now making decisions.
The future will be not just about how well your pack performs in-store, but also how well it works when attention and space are limited by the environment where people increasingly browse and shop. To help you make better packaging decisions earlier in your process, Ipsos would like to introduce you to our new Fast Pack Screener. Our approach offers quantitative screening for early-stage packaging guidance so that you can make robust decisions earlier. Driven by behavioral science principles – and even stealing some inspiration from Tinder – you won’t want to miss what we have in store.
View this on demand webinar to hear Britt Calvert, Director in Ipsos Marketing and packaging aficionado, discuss Ipsos’ new Fast Pack Screener. Britt provides an introduction to the new methodology, as well as an overview of how this exciting approach can fit into your design and development initiatives.