Watch this webinar to hear case studies and methods for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.
As the world’s largest product testing advisor, Ipsos tests 7,000+ products for our clients each year, covering numerous product categories in over 80 markets around the world.
With online communities, we provide a dynamic, multi-media approach for executing product tests, helping to enhance richness, contextual, organic insights and participation rates with a turn-key and cost-effective online platform. See it in action for yourself:
- Rich Organic Response: Communities allow for rich, visual stories via interactive, multimedia features such as webcam discussions, video focus groups, collage and marker board tools.
- Holistic Benefits for Product Testing: They provide opportunities for holistic consumer understanding by pairing foundational learning with the results of product tests and other community feedback.
- Increasing Member Engagement: Building relationships via on-going engagement results in higher participation rates, especially with hard to reach targets.
[Event] ARF Shopper x Science Conference
Today, consumers expect their experiences to combine seamlessly the best of what both online and offline have to offer. How can CPG brands and retailers keep pace? At this year’s ARF SHOPPERxSCIENCE event, attendees will take away the latest trends and evidence-based examples to succeed in a new world of bricks & clicks & swipes & voice.