Social media data can be a powerful lens for examining larger industry trends. What can we learn about the future of the auto industry from social analysis?
Hear Ipsos’ Emily Sobol who recently co-presented with Crimson Hexagon to help marketers understand how the changes in technology and consumer behavior are affecting the global auto industry. Their presentation covers:
- The impact of the sharing economy on car buying
- Evolving consumer sentiment about eco-friendly vehicles
- A deep dive into the different audiences of two major car models
- How automakers can use social analysis to understand consumers and innovate