Social media data can be a powerful lens for examining larger industry trends. What can we learn about the future of the auto industry from social analysis?
Hear Ipsos’ Emily Sobol who recently co-presented with Crimson Hexagon to help marketers understand how the changes in technology and consumer behavior are affecting the global auto industry. Their presentation covers:
- The impact of the sharing economy on car buying
- Evolving consumer sentiment about eco-friendly vehicles
- A deep dive into the different audiences of two major car models
- How automakers can use social analysis to understand consumers and innovate
[WEBINAR] From “So What” to “Now What”
Does your team struggle to translate data and insights into business building activity? Do you have reams of data and need to identify consumer Jobs to Be Done, or to build brand activation ideas? Ever finish a big segmentation or insights project and need to inspire your team to act on the consumer’s behalf?
[EVENT] Yale’s Rethinking Marketing & Insights: Behavioral Economics Immersion
Join Ipsos’ expert in behavioral economics, Namika Sagara, Ph.D., who will be among the distinguished faculty leading a three-day, hands-on program designed for senior executives wanting a solid grounding in behavioral economics framework that produces results.