What Can Social Media Tell Us About the Future of the Auto Industry?

Hear Ipsos’ Emily Sobol who recently co-presented with Crimson Hexagon to help marketers understand how the changes in technology and consumer behavior are affecting the global auto industry.

What Can Social Media Tell Us About the Future of the Auto Industry?

The author(s)

  • Emily Sobol Vice President, US, Ipsos SMX
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Social media data can be a powerful lens for examining larger industry trends. What can we learn about the future of the auto industry from social analysis?

Hear Ipsos’ Emily Sobol who recently co-presented with Crimson Hexagon to help marketers understand how the changes in technology and consumer behavior are affecting the global auto industry. Their presentation covers:

  • The impact of the sharing economy on car buying
  • Evolving consumer sentiment about eco-friendly vehicles
  • A deep dive into the different audiences of two major car models
  • How automakers can use social analysis to understand consumers and innovate

View the webinar recording now.

The author(s)

  • Emily Sobol Vice President, US, Ipsos SMX

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