The Effectiveness of Big Data Services in Identifying Low Incidence Targets
Quirks Magazine, November 2015 Digital Edition - Published in Quirk's magazine, the authors of this article present three different case studies in which two products from a leading data company were tested to determine accuracy in identifying hard-to-reach target groups on a panel.
Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.