Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
Millennials and the Impact of Social Brand Perception
Today, knowing how your brand is perceived in social media is more critical than ever. Brand perception in social can influence everything from discovery to purchase behavior to overall brand loyalty, and this is particularly true among millennial consumers.
Neuromarketing, A 3-Part Interview Series with Elissa Moses
Recently Elissa Moses, Executive VP of Ipsos' Neuro and Behavior Science Innovation Center, was invited to speak at the Neuromarketing World Forum in Barcelona, and following the conference provided additional insight into the definition of Neuromarketing, its complexities, the future and more.