Meet Eduard, Lucie and Martina, ages 9, 7 and 10. In an industry moving towards patient-centricity, patient research strives for greater understanding of end users — including children.
View this on demand webinar to hear how video data is used on different types of studies to gather insights that researchers never imagined possible.
Growing up, most of us were taught that it’s what’s on the inside that counts; we shouldn’t judge someone buy their looks, or a book by its cover. But, for most of us, when it comes to the products we buy, packaging matters.
Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.
What if your car replaced the bathroom vanity as the place you complete your morning routine?
Restaurants that have traditionally relied heavily on drive-thru convenience will have to find another way to attract customers. Will they be able to do it?
If mobility moves more from ownership to a sharing model, will banks and others start to finance the subscription costs?
Who will absorb the risk in self-driving cars: The fleet operators, the OEMs, or maybe the software developers?
What would personal auto insurance look like if people share a car rather than own it outright?