Get behind the numbers in Ipsos’ new magazine

GenPop is a new online magazine from Ipsos about people and what makes them tick.

Get behind the numbers in Ipsos’ new magazine

Each article is grounded in research, but layered with perspective, examples, insights and stories. Our aim is to inspire the creativity needed to solve the challenges you face each day in your business, and have some fun along the way. Check it out and be sure to subscribe – it’s free!

This month’s articles feature research applications of other world techniques such as Behavorial Economics and Virtual Reality, as well as tips for creating rewards programs that attract new customers and a one-on-one chat with Chuck Klosterman, best-selling author of “But What if We’re Wrong.”

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