Read about the unique advantages of Mystery Shopping in assessing employee behaviours and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
What The Future
By recognizing the fundamental link between EX and CX, organizations can unlock significant potential, create a more people-centric culture, and drive sustainable growth.
A state-of-the-art User Experience facility designed to meet any research need, from focus groups and interviews to device tests and simulations.
In this paper, we examine the key differences, barriers, and motivations across the three largest EV markets.
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.