How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
What The Future
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
While Americans continue to prefer personal vehicles, shared mobility solutions could soon establish themselves as an alternative or complement in the mobility landscape. Here’s what Ipsos research shows.
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
What mobility modes are consumers using, and in what situations? Listen to our recorded webinar for fresh insights.
The upcoming shopping season is likely to bring rising holiday budgets and stress. Are retailers prepared to meet consumer needs?
Americans who have tried autonomous cars are much more likely to have positive feelings about them. Autonomous ride-hailing can help bridge the gap and expose more people.