Because Customers Can Be ‘Irrational’

View this recorded webinar to learn about Behavioral Science and how to effectively apply it for meaningful results.

Because Customers Can Be ‘Irrational’

The author(s)

  • Eda Cetinok Senior Vice President, US, Ipsos Loyalty
  • Namika Sagara, Ph.D President, North America, Behavioral Science Center of Excellence
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What is Behavioral Science? What are some principles that are commonly applicable in the market research context? How does Ipsos leverage Behavioral Science in designing, analyzing, interpreting and activating customer experience research? What role can Behavioral Science play in better understanding emotional dimensions of customer decisions? How can Behavioral Science help you translate research insights into outstanding customer experience strategies and tactics?

Most researchers still have questions about how to effectively apply behavioral science to their programs. At Ipsos, we not only have seasoned experts, but we have a history of helping clients to achieve truly meaningful results.

View this recorded webinar for answers to these questions, and more!

The author(s)

  • Eda Cetinok Senior Vice President, US, Ipsos Loyalty
  • Namika Sagara, Ph.D President, North America, Behavioral Science Center of Excellence

Customer Experience