There’s no doubt that CX is a big business and it’s getting bigger. Some estimates put the measurement and implementation of CX programs at $11 billion globally by 2020. Years of experience building thousands of CX programs across numerous industries and global markets give Ipsos Loyalty a keen sense of why some well-intentioned CX programs fail. One thing is clear — we see success when organizations do a good job of translating their CX vision into a reality. But how do successful companies make that happen? They do it by committing themselves to a disciplined process that involves the four stages.
View this recorded webinar for a better understanding of our four-stage conceptual framework designed to help point you in the right direction in terms of program design. Your future success depends on it.
Or, for more on this topic, download our Point of View.