Emotional Attachment and Profitable Customer Relationships

View this recorded webinar to hear results from our research on research study, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.

Emotional Attachment and Profitable Customer Relationships

The author(s)

  • Roger Sant Managing Director, Global Head of Client Solutions, UK, Ipsos Loyalty
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Is it possible to measure ‘pure’ emotions using rational questions? By their nature, emotions are not things that one can rationalize. Perhaps a more pertinent question is: Can we construct an emotional framework (via quantitative questions) that adds valuable insight to our clients? And the answer is YES!

View this recorded webinar to hear results from our research on research study, proving among other outcomes, that one of the most effective ways to create an emotional connection is through the quality of customer-staff interactions.

Additional Reading:

Getting Sticky: Emotional attachment and profitable customer relationships

The author(s)

  • Roger Sant Managing Director, Global Head of Client Solutions, UK, Ipsos Loyalty

Customer Experience