Make your Brand Rock

Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns

Make your Brand Rock

Want to rock your communications plan like a pro? We have five tips, starting off with this: campaigns are stronger when played across several touchpoints. When we compare the results of pre-testing a single touchpoint with testing an entire multi-touchpoint campaign, on average we see an uplift of 14% Attention, 31% Consideration, and 38% Brand Desire.

 

Download this paper to read all five tips now.

Media & Brand Communication